Visual identity and web development - Bizarra Comms

Bizarra

2025

Visual identity and web development

The Bizarra team has developed its own visual identity and, in line with it, has designed and created the website you are now visiting. We also produce content and manage our corporate profiles on social media. You can follow us on Instagram and LinkedIn.

To build our visual identity, we first defined our corporate identity. Through a series of working sessions, we established our purpose, value proposition, key attributes and positioning messages. The result was the creation of the Bizarra logo, its typography and its colour palette—bold, eye-catching and vibrant. This was complemented by other distinctive graphic elements, such as blurred images, some of which were generated using artificial intelligence.

Based on this foundation, our team designed and developed the website, wrote the content, and carefully selected or generated each image. We also defined our social media strategy, developed a usage guide and a publication calendar. In addition, we regularly produce both written and visual content, which we share across our profiles.