CIFI
2026
Geographic Scope: Latin America and the Caribbean
Bizarra developed the creative concept and key visual for the launch campaign of CIFI’s new corporate website, designed to strengthen its digital presence and position the platform as the primary source of information for strategic partners, investors, and potential clients.
The campaign aimed to drive qualified traffic to the new website while reinforcing CIFI’s leadership in financing sustainable infrastructure projects across Latin America and the Caribbean. To achieve this, we created a cohesive digital communication strategy centered on the launch, ensuring consistency across all channels and audience touchpoints.
In addition to the campaign concept and visual identity, the project included the development of social media assets—including posts, carousels, reels, and short-form videos—as well as the design of a content calendar to support the launch and sustain audience engagement.
The result was a compelling digital campaign that increased visibility for the new platform, strengthened brand positioning, and supported stakeholder engagement through a clear and consistent communication approach.
Services Provided:
- Creative concept development
- Campaign key visual design
- Digital launch strategy
- Social media content creation
- Reels and short-form video production
- Content calendar development
- Digital campaign management support