Bizarra developed a new visual identity for ANTAKARANA, a holistic center based in Panama City. To build the visual identity, we first developed a questionnaire and several work sessions in order to understand the business model, its objective and attributes, as well as the value proposition.
From there, we created a new logo, with a distinctive typography accompanied by the carefully designed lotus flower that conveys balance, order and calm. The central point represents inner stillness, while the petals symbolize that which rises. With this composition we sought to represent the essence of ANTAKARANA.
Along with this, we defined the corporate identity, embodied in a brand manual that reflects its color palette, typography and brand elements. We also created the new visual resources for their Instagram profile, including icons for featured stories and a series of templates aligned with the new aesthetic.
In addition, we develop your social media strategy, with a definition of objectives, actions and messages that we translate into a three-month editorial calendar. During that time, we will be in charge of the writing, design, production and publication of all written and visual content (carousels, videos, photographs, etc.).
