{"id":2202,"date":"2025-04-03T01:06:00","date_gmt":"2025-04-02T23:06:00","guid":{"rendered":"https:\/\/bizarracomms.com\/portfolio\/visual-identity-and-web-development\/"},"modified":"2025-04-10T10:11:28","modified_gmt":"2025-04-10T08:11:28","slug":"visual-identity-and-web-development","status":"publish","type":"portfolio","link":"https:\/\/bizarracomms.com\/en\/portfolio\/visual-identity-and-web-development\/","title":{"rendered":"Visual identity and web development"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2202\" class=\"elementor elementor-2202 elementor-1125\">\n\t\t\t\t<div class=\"elementor-element elementor-element-30b967e e-flex e-con-boxed qodef-elementor-content-no e-con e-parent\" data-id=\"30b967e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0f3c853 elementor-widget elementor-widget-spacer\" data-id=\"0f3c853\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ca557a8 e-flex e-con-boxed qodef-elementor-content-no e-con e-parent\" data-id=\"ca557a8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-560d44b elementor-widget elementor-widget-shortcode\" data-id=\"560d44b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><a href=\"https:\/\/bizarracomms.com\/en\/portfolio-category\/digital-design\/\" class=\"portfolio-category-link\">Digital Design<\/a> <a href=\"https:\/\/bizarracomms.com\/en\/portfolio-category\/branding-en\/\" class=\"portfolio-category-link\">Branding<\/a> <a href=\"https:\/\/bizarracomms.com\/en\/portfolio-category\/webs-apps\/\" class=\"portfolio-category-link\">Webs\/Apps<\/a><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-71ab1a2d infocliente e-flex e-con-boxed qodef-elementor-content-no e-con e-parent\" data-id=\"71ab1a2d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-17818f51 e-con-full e-flex qodef-elementor-content-no e-con e-child\" data-id=\"17818f51\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-34d4000e elementor-widget elementor-widget-shortcode\" data-id=\"34d4000e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><p>Bizarra<\/p><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1d04203e e-con-full e-flex qodef-elementor-content-no e-con e-child\" data-id=\"1d04203e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1520791b elementor-widget elementor-widget-shortcode\" data-id=\"1520791b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><p>2025<\/p><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d377cc2 e-flex e-con-boxed qodef-elementor-content-no e-con e-parent\" data-id=\"d377cc2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1b7305c1 tituloproyecto elementor-widget elementor-widget-shortcode\" data-id=\"1b7305c1\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"tituloproyecto\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">Visual identity and web development<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4fea502d e-flex e-con-boxed qodef-elementor-content-no e-con e-parent\" data-id=\"4fea502d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2ca884c elementor-widget elementor-widget-shortcode\" data-id=\"2ca884c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><p><p>The Bizarra team has developed its own visual identity and, in line with it, has designed and created the website you are now visiting. We also produce content and manage our corporate profiles on social media. You can follow us on <a href=\"https:\/\/www.instagram.com\/bizarra.comms\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a> and <a href=\"https:\/\/www.linkedin.com\/company\/bizarracomms\/\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a>.<\/p>\n<\/p>\n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3c40e2ba e-flex e-con-boxed qodef-elementor-content-no e-con e-parent\" data-id=\"3c40e2ba\" data-element_type=\"container\" data-e-type=\"container\" id=\"gallery-1\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6542d9d elementor-widget elementor-widget-shortcode\" data-id=\"6542d9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><img decoding=\"async\" src=\"https:\/\/bizarracomms.com\/wp-content\/uploads\/2025\/04\/foto_1_bizarra.png\" alt=\"\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-75b5dfe e-flex e-con-boxed qodef-elementor-content-no e-con e-parent\" data-id=\"75b5dfe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-521e822 e-con-full e-flex qodef-elementor-content-no e-con e-child\" data-id=\"521e822\" data-element_type=\"container\" data-e-type=\"container\" id=\"gallery-2\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a609b48 elementor-widget elementor-widget-shortcode\" data-id=\"a609b48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><img decoding=\"async\" src=\"https:\/\/bizarracomms.com\/wp-content\/uploads\/2025\/04\/Caso_Bizarra_02.png\" alt=\"\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a932db1 e-con-full e-flex qodef-elementor-content-no e-con e-child\" data-id=\"a932db1\" data-element_type=\"container\" data-e-type=\"container\" id=\"gallery-3\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d9cdb46 elementor-widget elementor-widget-shortcode\" data-id=\"d9cdb46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><img decoding=\"async\" src=\"https:\/\/bizarracomms.com\/wp-content\/uploads\/2025\/04\/Caso_Bizarra_03.png\" alt=\"\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-69b67a4 e-flex e-con-boxed qodef-elementor-content-no e-con e-parent\" data-id=\"69b67a4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c7aaa6a elementor-widget elementor-widget-shortcode\" data-id=\"c7aaa6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><p><p>To build our visual identity, we first defined our corporate identity. Through a series of working sessions, we established our purpose, value proposition, key attributes and positioning messages. The result was the creation of the Bizarra logo, its typography and its colour palette\u2014bold, eye-catching and vibrant. This was complemented by other distinctive graphic elements, such as blurred images, some of which were generated using artificial intelligence.<\/p>\n<\/p><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5d21c80 e-flex e-con-boxed qodef-elementor-content-no e-con e-parent\" data-id=\"5d21c80\" data-element_type=\"container\" data-e-type=\"container\" id=\"gallery-4\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-392e248 elementor-widget elementor-widget-shortcode\" data-id=\"392e248\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><img decoding=\"async\" src=\"https:\/\/bizarracomms.com\/wp-content\/uploads\/2025\/04\/Caso_Bizarra_04.png\" alt=\"\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-53503f8 e-flex e-con-boxed qodef-elementor-content-no e-con e-parent\" data-id=\"53503f8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b64ecd4 elementor-widget elementor-widget-shortcode\" data-id=\"b64ecd4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><p><p>Based on this foundation, our team designed and developed the website, wrote the content, and carefully selected or generated each image. We also defined our social media strategy, developed a usage guide and a publication calendar. In addition, we regularly produce both written and visual content, which we share across our profiles.<\/p>\n<\/p><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e796d21 e-flex e-con-boxed qodef-elementor-content-no e-con e-parent\" data-id=\"e796d21\" data-element_type=\"container\" data-e-type=\"container\" id=\"gallery-5\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9012152 elementor-widget elementor-widget-shortcode\" data-id=\"9012152\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><img decoding=\"async\" src=\"https:\/\/bizarracomms.com\/wp-content\/uploads\/2025\/04\/Caso_Bizarra_05.png\" alt=\"\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":2120,"menu_order":6,"template":"elementor_header_footer","portfolio-category":[28,29,30],"portfolio-tag":[],"class_list":["post-2202","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-digital-design","portfolio-category-branding-en","portfolio-category-webs-apps"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bizarracomms.com\/en\/wp-json\/wp\/v2\/portfolio\/2202","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bizarracomms.com\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/bizarracomms.com\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"version-history":[{"count":9,"href":"https:\/\/bizarracomms.com\/en\/wp-json\/wp\/v2\/portfolio\/2202\/revisions"}],"predecessor-version":[{"id":2283,"href":"https:\/\/bizarracomms.com\/en\/wp-json\/wp\/v2\/portfolio\/2202\/revisions\/2283"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bizarracomms.com\/en\/wp-json\/wp\/v2\/media\/2120"}],"wp:attachment":[{"href":"https:\/\/bizarracomms.com\/en\/wp-json\/wp\/v2\/media?parent=2202"}],"wp:term":[{"taxonomy":"portfolio-category","embeddable":true,"href":"https:\/\/bizarracomms.com\/en\/wp-json\/wp\/v2\/portfolio-category?post=2202"},{"taxonomy":"portfolio-tag","embeddable":true,"href":"https:\/\/bizarracomms.com\/en\/wp-json\/wp\/v2\/portfolio-tag?post=2202"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}