BIZARRA led a comprehensive rebranding process for Acústika, a company offering integrated hearing health services and part of Panama’s entrepreneurial ecosystem.
The rebranding, which included a name change to improve legibility and recognition (from Aqstik to Acústika), encompassed the design of the logo and brand guidelines, as well as the rollout of this new identity across more than twenty corporate applications, both printed and digital, ranging from business cards to quotation templates.
In addition, a visual identity was created for a sub-brand called “Aulas,” dedicated to promoting acoustic health in educational environments.
The project also included the design of social media templates, and work is currently underway to develop the company’s digital strategy, which will include content planning, creation, and publication.
At the same time, a new website is being developed. This involves overseeing the copywriting, as well as the design and technical development of the site.